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Shop Spotlight: Joom

Joom Klangsin graduated with a degree in Bachelor of Fine Arts in Silpakorn University, Bangkok, Thailand. Then in 1996 she studied graphic design at the Academy of Arts College, California. She personally creates pouches, bags, pillows, print and artwork with bird designs from her home in San Francisco for her eponymous label.

What’s the inspiration behind your shop’s name?

Joom is my nick name which is short and easy to remember.

How old is your shop?

About 5 years

What inspired you to start your own home business?

I love Lotta Jansdotter products. I like her style, clean and simple design. Her work inspired me to start my own line.

Joom workspace
Joom, on work mode

Can you give us a peek on the creative process involved in your craft?

I rough my designs (graphic) on the computer or sometimes paper. I think of the products and what type of materials are involved. Next, I work on the prototype then adjusting from there.

Joom craft materials
Joom’s craft materials

What was the toughest challenge you faced so far?

Improving my design to stay relevant and also stay true to myself.

How did you overcome it?

Find some more inspirations from music, nature and things around me, go shopping.

Please Name:
the things you do when you’re not busy in your shop:

I paint sometime. I love baking, cooking and gardening.

Stuff inside your bag you can’t leave home without:

My wallet, cell phone, keys.

your favorite shops:

Westelm, Crate and Barrel, Anthropologie

your top 3 favorite picks from your shop:

Joom bird wall clock

Birdie Wall Hanging Clock

Tea I Love print by Joom

Tea I Love Print

mint bird pillow by Joom

Flying By Rectangle Pillow

What tips would you want to share for aspiring home based entrepreneurs like you?

Think about what you can do to improve the products that you see on the Market. You have to enjoy what you’re doing and don’t give up too easy. Also customer service is very important.

Any message to your customers and the people who support you?

I would like to thank you all the customers for supporting me and all the bloggers who featured my work on their blogs.

THANK YOU so much Joom for this interview!

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