Australian fashion label, The Very Good Bra introduces the world’s first zero waste bra that you can literally bury in your garden when you’re done with it through a Kickstarter campaign which began in 18th May. Created by Sydney-based lingerie designer Stephanie Devine, who also founded Bras Without Wires after she was diagnosed with breast cancer 10 years ago, TVGB promises to be very good not just for the wearer but for our planet, too .
Why zero waste? The wire-free bra is made from tencel – a soft but durable botanic fiber produced from sustainably grown Eucalyptus trees. Compared with cotton which requires tons of water (about 20,000 litres H20 per 1kg of cotton), only minimal water is used in tencel production. Tencel or lyocell fiber is hypoallergenic, anti-static, has antibacterial qualities, and strong enough to wash and wear for a long time (if treated well of course). As a bonus, the bra comes in no less than 24 sizes to ensure that you will get the most comfortable fit.
With the help of Cradle 2 Cradle Fashion Positive , TVGB has been able to source very good materials to make the lingerie 100% waste and toxin free. From the fabric, the elastic rubber, metal components, sewing thread, organic dyes, down to its packaging – everything is sustainably produced, toxin-free and completely compostable.
Within just 2 days, The Very Good Bra is 100% funded, with over $45,000 worth of pledges from 531 backers and still counting. They are all set to go with their first production early August. If you want to add the zero waste bra or better yet, a set of zero waste lingerie to your wardrobe or just want to back up this amazing project, you still have 3 days to go to make your pledge as it closes on Kickstarter on the 17th of June. And please note that these very good undies will not be available in the market any time soon, so if you can afford one, go for it!
Tell, would you be wearing the world’s first zero waste bra?