• The Very Good Bra - zero waste bra
    ECO

    Ready to Wear the World’s First Zero Waste Bra?

    Australian fashion label, The Very Good Bra introduces the world’s first zero waste bra that you can literally bury in your garden when you’re done with it through a Kickstarter campaign which began in 18th May. Created by Sydney-based lingerie designer Stephanie Devine, who also founded Bras Without Wires  after she was diagnosed with breast cancer 10 years ago, TVGB promises to be very good not just for the wearer but for our planet, too . Why zero waste? The wire-free bra is made from tencel – a soft but durable botanic fiber produced from sustainably grown Eucalyptus trees. Compared with cotton which requires tons of water (about 20,000 litres H20 per 1kg…