“XOXO” is one of those timeless symbols we all recognize—it means hugs and kisses! It started out as a cute shorthand in handwritten letters, with the “X” standing for a kiss and the “O” for a hug. Over time, it’s become a go-to way to show love and connection, whether in notes, texts, or even […]
Sustainability involves meeting current needs without compromising the ability of future generations to meet theirs. For businesses, this means adopting practices that minimize environmental harm, reduce waste, and promote ethical resource usage. Why should businesses- regardless of their size and nature—ensure that sustainability is embedded in their operations? What tangible benefits can small businesses gain […]
Wood is a timeless, versatile material that brings warmth, character, and craftsmanship to handmade creations. Whether you’re drawn to its natural beauty, durability, or the personal touch that wooden items exude, there’s no shortage of stunning pieces to admire. From intricate home décor to functional kitchen tools, handmade wooden products have a unique charm that […]
If you’re a small business owner specializing in handmade products, Instagram is a goldmine for showcasing your craft and connecting with potential customers. With its visually-driven platform, Instagram allows artisans to sell directly to their audience, bypassing the need for third-party marketplaces. However, as with any sales channel, it comes with its own set of […]
When it comes to adding a touch of charm and personality to your home, few decor items can match the beauty and versatility of a handmade vase. Whether you’re looking for a stunning centerpiece, a minimalist accent, or a unique gift, handmade vases offer an array of styles to suit every taste. In this post, […]
In today’s digital world, having a strong online presence is essential for any small business owner, especially for those running a handmade business. One of the best ways to ensure your business gets noticed is through Search Engine Optimization (SEO), and at the core of SEO lies in choosing the best keywords. The keywords you […]
In today’s digital world, offering customers the option to pay online isn’t just a nice-to-have—it’s a must. Whether you’re selling handcrafted jewelry, artisanal soaps, or custom-made home décor, accepting online payment can significantly enhance your business’s reach, customer experience, and bottom line. If you’re a small business owner wondering where to start, don’t worry! This […]
As a small business owner, one of your most powerful assets is the relationship you build with your customers. Creating an environment where customers feel important, respected, and appreciated can lead to loyalty, repeat business, and positive word-of-mouth that is invaluable for your brand. In a world full of choices, exceptional customer service stands out […]
Whether it’s shielding yourself from a summer sun or staying dry during a sudden downpour, the right umbrella can be both functional and fabulous! Here’s a collection of umbrellas by independent Etsy sellers. From vibrant prints and whimsical designs, these pieces will keep you covered – rain or shine! Featured: ultra-lightweight folding umbrella: Groovy Gringa {WA, United […]
Your logo is the face of your brand. As a small business owner specializing in handmade products, your logo should reflect your craft’s authenticity and passion while making your business memorable. Whether you’re just starting out or looking to refresh your logo, here’s a guide to help you design your business logo. 1. Know Your […]